Chapter IV: The ITIL 4 Service Value System: How IT Can Elevate the Banking Experience
Introduction: The Role of IT in Modern Banking Imagine this: a customer is trying to make an urgent payment, but the bank’s online system is down. Or someone needs immediate support but is stuck on hold for minutes. These scenarios are not just frustrating—they can erode customer trust and loyalty. In fact, according to a study by Gartner, 80% of banking customers consider digital experience a key factor in choosing a bank . In today’s highly competitive industry, banks must deliver fast, secure, and seamless services. This is where ITIL 4 comes in—a globally recognized framework for IT service management (ITSM). Through its Service Value System (SVS) , ITIL 4 helps banks enhance customer experience, optimize internal processes, and stay ahead of the competition. But how does it work, and why is it essential for modern banking? Let’s dive in. ITIL 4 Service Value System: A Structured Approach to Creating Value The ITIL 4 SVS is an integrated ...